Single in Italia: fatti e cifre sul dating online

How many single are there actually in l'Italia? How do they use app di dating? And what do the figures tell us about the state of modern love? This article compiles the most recent data from research, university studies and international reports.

Singles in l'Italia: the figures

According to ISTAT (Istituto Nazionale di Statistica), l'Italia has over 3 million single-person households. That is nearly 40 per cento of all households. Not all of these people are actively looking for a partner, but it gives an idea of the scale. The growth of single-person households is a trend that has been ongoing for decades, driven by an ageing population, later relationship formation and more divorces.

In the 25 to 45 age group — the most active dating population — an estimated 30 to 35 per cento are single. That is hundreds of thousands of people who are potentially open to a new relationship. Research by Statista shows that around 60 per cento of single italiani have used a app di dating at some point.

How gli italiani date online

Tinder is still the most widely used app di dating in l'Italia, followed by Bumble, Hinge and gli italiani platforms Meetic and Meetic. The average user spends 30 to 90 minutes a day on app di dating. Men swipe more broadly (an average of 46 per cento to the right), women more selectively (an average of 14 per cento).

This asymmetry creates an unequal experience. Women are flooded with matches and messages, leading to sovraccarico di scelta and selectivity. Men receive few matches, leading to frustration and a downward spiral in self-confidence. Both sides experience the system as unsatisfying, albeit for different reasons.

Interesting is the growth of niche platforms. E-Matching and Parship target higher-educated users. Muzz serves the Muslim community. Grindr the LGBTQ+ community. And an increasing number of apps, including Onedayte, focus on daters who seek depth rather than volume.

What doesn't work: the flip side of the figures

Research by Timmermans and Opree (2019), conducted at Università Bocconi di Milano, shows that 85 per cento of dating italiano app users have been ghosted at some point. 63 per cento have ghosted someone themselves. 15 per cento of users display addiction-like behaviour. And prolonged use is associated with a more negative self-image and increased feelings of loneliness.

A study by Università Bocconi confirms that app di dating have an ambiguous effect on users' well-being. They increase the number of encounters but reduce their quality. They give a sense of control but simultaneously create sovraccarico di scelta and FOMO. They promise connection but facilitate superficiality.

The shift towards quality

There is a growing counter-movement. More and more daters are consciously choosing platforms that facilitate depth rather than volume. The term slow dating is gaining popularity. App di dating that match on personality or stile di attaccamento rather than on appearance are growing faster than traditional swipe apps.

This shift fits within a broader societal trend. After years of optimisation, efficiency and quantity in all areas of life, the need for mindfulness, depth and quality is growing. In food (slow food), in work (the four-day working week), and now also in dating.

A telling figure illustrates this shift. According to the Dating Burnout Report by Hinge, more than 50 per cento of active users experience burnout symptoms. The generation that grew up with Tinder is also the generation most urgently seeking alternatives. They know the downsides from personal experience: the dopamina loops, the ghosting, the sovraccarico di scelta, the declining self-confidence. And they are willing to invest more in an approach that is evidence-based and that actually works.

Another striking figure: according to research by Università Bocconi di Milano, app di dating users who have been active for more than a year become less selective in their matches but not happier. They lower their expectations without increasing their satisfaction. That is the opposite of what a app di dating should do. A good platform should give you better matches over time, not lower expectations. That insight underscores the need for a fundamentally different model: not more of the same, but better from less.

Sources: ISTAT, Statista, research overview